Sixty heritage products from sixty Indian regions — each carrying a Geographical Indication tag that protects its origin and the hands that grow it. Sourced direct, sold honest, shipped pan-India.
The red gold of Pampore — 150,000 flowers in every kilogram.
Sixteen categories. Sixty-plus heritage products. Each one carries a story you can taste.
For centuries, an Indian basmati grew its perfume because of where it stood. A Kashmir saffron stained water gold because of which hill it climbed. A Lakadong turmeric healed because of which valley it rooted into.
A Geographical Indication tag is the law's way of saying: this place, these hands, this story — they cannot be copied. 91GI is built around that promise.
Every product here is sourced direct from its GI region, paid for at a fair farmer price, and shipped with the certification papers behind it. Nothing reformulated. Nothing imitated. Nothing whispered about.
Or someone else's. Each state below opens up the products born within its borders.
Every product carries proof of its GI region of origin.
No mandi markups. No middlemen. Better price both sides.
Free shipping over ₹999. Express delivery in metros.
Hand-graded, hand-packed, sealed with a regional handwriting.
Befach Low Diabetic Rice is our quiet answer to one of India's oldest dinner-table conflicts — the love for rice and the fear of what it does to the body.
A low-glycemic varietal, slow-aged, hand-finished, free of polishing chemicals. Kindly on the blood sugar, generous to the senses. Rice for the elder told to give it up, for the young professional watching their numbers, for one family with many needs and one pot.
Discover Befach RiceJoin 12,000 Indians who get a single, beautifully-written story every Sunday morning — the kind your grandmother would have wanted to read.